Seven Red

OK, so we’ve only been here since August, and I’ll admit to not really knowing the “essential” North Side of Chicago. That said, this video about Sam Zell’s plans to sell the name of Wrigley Field comes pretty close to my image of the North Side (a North Side imaginary?), right down to the star’s goatee. she said, “Yeah, and the chick. She’s so Chicago.” She is. The great irony of selling the name of Wrigley (for $300 million) is that Wrigley Field may be the first big “corporate-named” sports arena (chew much gum lately?). Still, I’ll have to admit, after one ballgame and many times walking by the Great Red Sign, the history is palpable, and the fact that it was originally a spearmint gum schlocking kinda operation pales beside the 100 year drought, and the magical sad sack resonance of the ivy. The Times discusses the renaming issue and the Cubbies’ prospects in “As Jinx Turns 100, The Friendly Confines are Getting Fiesty.”

But, without further ado, “We’re Not Gonna Change It,” here. If you’ve never been the the North Side, this pretty much sums it up:

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